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This domain has the following in the homepage, "Marketing to the new American consumer." We observed that the web page also stated " A new method for audience segmentation." It also stated " Digital content production at scale. A full-service marketing and communications agency. Specializing in the new American consumer. Axis puts culture at the core of content-driven, digital-first marketing campaigns for leading brands looking to engage The Whole Market. Headquartered in Los Angeles, California, Axis has offices in several key multicultural markets across the country including Miami, New York, Chicago and Dallas." The header had marketing as the highest ranking keyword. It was followed by advertising, total market, and hispanic marketing which isn't as ranked as highly as marketing. The next words the site uses is african american marketing. latino advertising was also included and might not be understood by search parsers.